My target audience is 25-35 year olds. This is because my magazine is based on music from previous decades which this age group will be more familiar with the music and more likely to want to read about an artist compared to a younger person who wasn't around when the music was at its peak. The majority of readers would be male as it isn't a colourful girly pop magazine, it is a straightforward music magazine with a plain colour scheme.
Reader profile:
Average reader age - 28
Gender of reader - 72% male : 28% female
Readers in employment - 68%
Part time workers - 64%
Full time workers - 36%
Readers in higher education - 27%
Readership - 241, 894
Circulation - 30, 798
iTunes users - 43%
On average Turn Back Times reader spend, per year:
Footwear - £180 (75% Adidas footwear)
Clothes - £493 (34% pretty green)
DVDs - £30
New technology - £300 (48% new phones)
Music Equipment - £834 (60% guitars)
Other information:
95% of readers use the internet to read about music
They spend an average of 24 hours a week online
36% of readers collect vinyls as a hobby
89% of readers have been to a concert within the last year
Here are a few pictures I would associate with my magazine genre type such as bands, clothing and music sources.
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